Strategic Consulting Projects

Conduct feasibility studies on the client's consumer-facing services, identified and tested product-market fit through targeted cold outreach, and delivered a detailed report with key insights and strategic recommendations to optimize their offering.

Create a benchmark for SaaS enterprise agreements for the B2B market, evaluating factors such as marketing. GTM strategies for new SaaS products were analyzed via interviews with VCs and industry business leaders. ROI was calculated for teams’ staffing and resourcing throughout the product lifecycle, from MVP creation to launch.

Build a product roadmap for an internal financial product that increased growth and retention of Dashers in the United States.

Develop a strategy for breaking into the automobile loan industry in the midst of the COVID-19 pandemic. Deliverables included data surrounding the relative impact of the pandemic on cities and demographics with ranging public transportation, income, and private transportation-reliance, and allowed Credit Karma to employ an industry leading marketing strategy ahead of competition.

Analyze mobile and digital payments landscape globally, including loan installment & BNPL platforms, for integration into Disney’s mobile, digital, and in-person POS. Recommendations were delivered alongside deep industry capability, reputation, and cost analyses with process data for holistic comparison of payments platforms.

Perform competitive analysis of engineering resource management workflows from product ideation to delivery. Infrastructure optimization strategies including identification of areas for improvement were delivered, accompanied by thorough data analysis of market trends for stable resource management across industry leaders with strong cost planning infrastructure processes.

Analyze internal metrics to Nike and evaluate the effectiveness of support operations from multiple data perspectives, with the goal of automating internal legal processes. Identified a set of best practices and proposed implementation strategies to optimize support operations at Nike.

Develop a marketing strategy to increase awareness of Wayfair's commitment to DEI initiatives. Primary research was collected on competitors’ DEI initiatives to learn from them, and see how Wayfair can execute similar strategies, and bolster their image with target Millennial consumers.

Conducted competitive analysis of mobile app features, policies, and incident histories; assisted with UI/UX comparisons and designed prototypes in Adobe XD to visualize concepts for Airbnb. Researched share-economy trends to provide key insights and statistics supporting operational decisions.

Build out a comprehensive creative strategy for 2025 with a focus on organic content. Provide strategic consultating to align the businesses overall marketing strategy, product definitions, and branding.

Strategy consulting with the aim to clearly define the brands structure and goals, providing a brand outline to follow.